ZOOMr was envisioned by our friends at Solid Concepts as a hero whose cause is additive manufacturing. Our 2D team first iterated several concepts and presented them to the client, who wanted a sleeker look.

Taking that direction, we lined up and finalized a great concept and then digitally sculpted the character. Printing of course was handled by Solid Concepts, and the parts came back to Gentle Giant Studios for final deco.